LOTOF
2023
Branding
A parking lot becomes a cultural space through art and cooking.
One of the main homeless issues is the NIMBY - Not in My Backyard. People are reluctant to include or enter the homeless space in their community since we perceive homeless living spaces as unsafe and frightening spaces, which further results in homeless people becoming unsocialized and isolated.
To solve this negative perception of homeless space, in this project, I suggest converting outdoor spaces homelessness resides into cultural event spaces. By converting bleak and desolate homeless spaces into vigorous and energetic cultural spaces, homeless people can gain energy through socializing with people and a sense of accomplishment. Also, it will help the community embrace homelessness in their neighborhood since they feel safe and secure in homeless spaces.
First, homelessness has a chance to learn and explore art and cooking as a means of therapy for their mental problems and a means of practical skills to stand on their feet. Afterward, they exhibit their work or hold food events in their actual outdoor living space, such as the parking ‘lot’ of a homeless shelter.
LOTOF - Organization Branding
A LOTOF Arts - Event Branding
A LOTOF Eats - Event Branding
